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Storytellers first.
Designers second.

"We tell your story."

You've probably heard it a dozen times from photographers, florists and yes, even us.

But what exactly does that mean?

Allow us to explain...


Professional journalists research, create, proofread, and fine tune news stories.

We do the same.

After all, it comes naturally to our founder, Cara - a former newspaper journalist turned editor and publisher. She knows all too well what it takes to tell a truly good story.

It requires that we ask the right questions and deeply listen to learn the important facts, details of your relationship, and ultimately your personalities.

Then, and only then, can we take your story and bring it to life through paper.

It was 2009. I was engaged and planning my own Jackson wedding.

When the time came to select our save the dates, I was so disappointed by my choices. Between the Jackson stationers and the online options, I couldn't find anything that could be customized to our liking, printed on quality paper, AND infused with that Jackson Hole charm. 


So, using my background in journalism, I created my own. Something beautiful and one-of-a-kind that truly reflected our story and the place we call home. 


From that moment, XOWyo was born. So couples, like you, can easily design or select wedding stationery that reflects your personality and an authentic sense of place.

Cara Rank Head Shot.jpg

now, let us tell your story.

Whether you opt for a custom design or pre-designed collection, know we always create the same quality product and include a little Rocky Mountain flare in your paper and day-of goods.

For those seeking a custom design, here is the process we use to create your one-of-a-kind paper suite.


01: Discover your vision

We'll begin by asking the right questions.

Questions like, "What are the top priorities for your guest experience?" "What colors do you like?" (Or, perhaps more importantly, "What colors do you dislike or want to avoid?") And, "What adjectives would you use to describe your wedding?" Just to name a few...

From there, our team will create your wedding brand.

This personalized brand will include fonts, colors, textures, and other design elements that reflect your vision. We'll reference this brand throughout the design process. And you can use it in other aspects of your wedding design as well. 

Once you approve the brand, we'll dive into creating your paper suite.

02: Infuse it with the local surrounding

Adventure has always drawn people to Jackson. Perhaps it's one of the reasons you chose to get married here. So let's infuse that sense of adventure into your paper and day-of goods. 

One of the ways we do that is by using different textures: Cowhide, linen, or leather. 

We can even create, with the help of our local partners, a custom scent and incorporate it into the lining of your envelopes. (Yes, that's a thing!)

So, whether your guests have traveled to Jackson Hole prior to your wedding or not, they'll become a little more familiar with it before they even arrive.


“My save the dates and invitations were so unique and were a perfect reflection of us as a couple. The gift bags were perfectly put together and delivered and all the extras were so cute and made our day even more special.“

- Vanessa, Bride


03: Source the best products

We believe every aspect of your wedding should be deliberate. That includes the caliber of materials that we use for your design.

As a team, we have a combined 30 years of experience and knowledge in the paper industry. And we've come to know the best suppliers in the business. 

Perfect example: To ensure you get the absolute best laser cut invitations, we source the work to the same company who cuts lace for Vera Wang. 

In turn, you get the absolute best looking and feeling products that are sure to "wow" your guests.

04. Provide exceptional customer service

Our goal is to build a connection with our clients. And to provide them the customer service they deserve and expect.

We aim to be at your beck and call. To be easily accessible via phone, email or text in order to answer your questions as quickly as possible. 

We'll guide you step-by-step so you never have to wonder what's next. We'll provide a personalized production calendar. We'll share helpful references including local dining and shopping guides you can share with your guests. We'll walk you through the easiest way to collect and organize your guests' addresses.

And when the time comes, we'll assemble, address, postmark, and hand deliver the final product to the post office. So, you can literally relax, sit back, and enjoy the process.


“Cara and her team were a HUGE part of making my wedding day so incredibly special! In addition to the professionalism, timeliness and personable nature of the XOWYO team, I am still blown away by the quality and beauty of the work, as were my guests.”

- Kaelyn, Bride

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